Sports Business MBA by EB Institute


Euroleague Basketball and Vytautas Magnus University (VMU) have officially opened the application process for the 2017-18 Sports Business MBA by EB Institute.

The MBA focuses on modern approaches to sports business, consisting of six modules over three academic semesters, including internship and group work opportunities, then ending with an MBA thesis. Students enrolling for the course will be equipped with all of the necessary tools to become professionals in a broad range of sporting companies, organisations and endeavours, including clubs, leagues, international and national federations, sports marketing agencies, sponsors, technology providers and media outlets, to name a few.

Students will obtain both the systemic understanding and working knowledge of all major areas of contemporary sports business and management: marketing, finance, media and communication, law, strategy and economics. VMU study programmes prepare specialists who are equipped with interdisciplinary knowledge and abilities, analytical and critical thinking, and capability to work in the international market, rather than narrowly specialised graduates who would only meet the short-term demands of today. A liberal arts university with studies based on the Harvard model, it provides an interdisciplinary education as well as competences that are important in the dynamic labour market.

The course awards 90 ECTS (European Credit Transfer System) to graduates. The MBA uses blended learning, featuring the latest e-learning tools offering maximum flexibility and sustained interaction with professors on a unique 15-month journey, with four in-person sessions complementing this. Throughout their MBA, students will interact with academic and industry experts, the latter of these representing companies and organisations at the forefront of the sports industry.

In September 2017, the first session will take place at Euroleague Basketball’s headquarters in Barcelona, Spain. During five days students will participate in the course introduction, learning educational tools for the e-learning platform, team building sessions, all the while focusing on presentations by Euroleague Basketball Department Directors.

In January 2018, the second session will take place on VMU’s campus in Kaunas, Lithuania. During five days students will focus on the academic course components, as well as spend a full day visiting Zalgiris Kaunas and the Zalgirio Arena, learning from the club and arena management.

In May 2018, the third in-person session will take place at Kombank Arena in Belgrade, Serbia. During four days students will go behind the scenes at one of the largest sports events in the world, the Turkish Airlines EuroLeague Final Four. The focus will be on presentations from industry leaders, with past examples from the EBI Master including senior executives from adidas, AEG, ESPN, IMG, NBA, New Era, Spalding, Special Olympics, Turkish Airlines and Twitter to name a few.

In November 2018, the fourth session will take place on VMU’s campus in Kaunas, Lithuania. During three days students will defend their MBA Thesis during a Viva, as well as celebrate a graduation ceremony in the basketball heartland of Lithuania.

Application is now open – for more information please visit